Checking the boxing Day 'sales' this morning.
Realised the prices of many retailers are exactly the same as their Xmas sale, November sale, October sale, September sale etc etc.
Seeing as everything is constantly on sale, I wonder if the sale price is actually now the normal price. Which means the non sale price is essentially the 'mug' price.
Though it seems prices now are generally lower..or am I being manipulated by marketing to think that.