by Capt DropBear » Thu 02 Dec, 2010 11:04 am
My concern is; what do Kathmandu's inflated prices and general poor quality do for the perception of rest of the market that produce/sell actual good quality gear (ie Paddy's, Macpac, MD's, etc)?
I'm not a marketing analyst, I'm an engineer, but I often wonder if there's a negative knock-back to the "good quality" manufacturers - people just starting to get into "outdoors" without real knowledge of who's who in the industry, will probably end up at Kathmandu first (I know I did), given their wide presence, size of their stores and perpetual "50% off sales". After the gear falls apart on them, they get stung/jaded by the high price / low quality - and proceed to tar the other genuine suppliers with the same brush, believing that all others are just rip-off merchants flogging high proced, sh*t gear. I know full well that a $500 Kathmandu Goretex Paclite jacket is definately not worth it, but an equivalent Paddy's/Macpac/MD jacket is not only generally cheaper, but is in fact good quality and worth the money.
blacksheep from Macpac or Amanda from MD - (or any other company reps around these parts) - without asking you to rag on Kathmandu of course, do you believe this perception exists in the market, and do you think it unfairly affects the image of your respectice companies?
Cheers,
Capt DropBear