Quick disclaimer before i get into the nitty gritty of it: I am in no way, shape or form associated with Hiked.com.au. I merely interviewed the owner with the goal of giving her business a little more exposure.
So, as mentioned, over the weekend I got the opportunity to interview a lady by the name of Kate Southall who has started her own guided hiking business in the Dandenong Ranges called Hiked. The majority of her clients are busy mums who want something more than what a gym can offer but are too scared to venture outside the comfort zone of their local park to go for a hike. She also runs hikes for kids and their parents as well.
One thing that really struck me about this was when Kate mentioned that her clients are proud that they actually went on a hike rather than a walk. They've realised that there's a lot more to it than just chucking on a pair of Skins, a tshirt and going for a stroll. There's a bit of planning and prep involved. It's quite interesting that something as simple as that can completely change your mindset about the activity that you're about to do.
Furthermore, one thing that Kate does to alleviate any issues or concerns that her clients might have about the track or the conditions, is that she will hike that particular trail at least 48 hours before the scheduled hike is to commence. IMO that is absolute dedication to her business, but, more importantly, to her clients.
If you'd like to read a little more about Kate and her business, check it out here: http://www.thehikingsociety.com.au/2016/11/28/you-havent-really-hiked-until-youve-hiked/
Cheers