by Mark F » Mon 11 Mar, 2013 4:43 pm
Columbia has gone Omni everything and anything - there are 12 Omni-something technologies - marketing gone mad or just a one track mind at work. My favourite is Omni Blood'n Guts! Omni Heat appears in jackets, shirts, pants, base layers, boots and headwear plus sleeping bags.
The garments appear to be aimed at snow, skiing, cold weather apparel in general but not for active pursuits like bushwalking. What do you want - warm/waterproof/windproof/breathable/all of the forementioned. While I am happy to be proved wrong, I expect you will get something that doesn't do anything well in terms of warmth/moisture control.
I don't believe Columbia has suddenly found some miracle fabric process that will provide greater warmth and an not decrease moisture control. Based on the range offered it doesn't appear to be targeting the bushwalker/climber/cross country skier - not their market, never really has been.
"Perfection is attained not when there is nothing more to add, but when there is nothing more to remove".